About us

We are a husband-and-wife duo, Mexican immigrants, and soon-to-be parents who started Xielo Vida with a dream to serve a community that looks, speaks, and lives like us.

Xielo Vida was born from our journey — two young Latinos navigating life in a new country while holding tight to our roots, our culture, and each other. We’ve been married four beautiful years and are now preparing to welcome our first daughter into the world. She is our biggest inspiration. We wanted to build something for her, and for people like us — something rooted in love, culture, faith, and family.

Our brand exists to empower a new generation of bicultural Latinos. Whether you're the child of immigrants, a dreamer, or someone trying to stay optimistic despite the struggles — this is for you. We want you to wear your roots with pride, find strength in your story, and celebrate the life you're building every day.

We believe in positive messaging that uplifts and affirms who you are and where you're going — sin perder de dónde venimos.

Gracias for being part of this journey. Xielo Vida is just getting started, and we’re building it with corazón!

A Brand Inspired by Our Journey

Xielo Vida was born from our journey as a couple, as immigrants, and now as parents. We wanted to create something that speaks to our roots and the values we’re building for our daughter: strength, culture, and hope. Every design is made to uplift and remind you of who you are and what you’re capable of. This isn’t just a brand—it’s a message to our community to keep rising, together.

More Than Just Apparel

This brand started with a dream to build something meaningful — for us, for our daughter, and for a community that deserves to be seen. Each design carries a message of growth, strength, and pride in where we come from. Because we believe that what you wear should reflect the story you’re living and the future you're creating.

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